San Antonio breast cancer symposium - poster presentation

San Antonio Breast Cancer Symposium (SABCS) 2025 (World’s Largest Breast Cancer Conference)

We are proud to announce that the grassroots breast cancer work in Sierra Leone led by Thinking Pink and Breast Cancer Hub (BCH) was accepted and showcased at the SABCS 2025.

The study, “Challenges in Breast Cancer Screening and Awareness in Sierra Leone – Initiatives by Thinking Pink Breast Cancer Foundation and Breast Cancer Hub,” was presented on 11 December 2025 by Dr. Lopamudra Das Roy, Principal Investigator, bringing global visibility to locally driven impact.

A heartfelt and well-deserved shout-out to the exceptional co-authors - Cremelda Parkinson Pratt, Amidu Barrie, Rachel Brewah, Janet Kanu, Adeyemi Sandy, Edward Foday, and Dr. Lopamudra Das Roy - whose dedication and collaboration made this impactful research possible.

The findings highlight a critical public health gap in breast cancer awareness, screening, and early intervention in Sierra Leone. Late-stage diagnoses and near-total mortality among confirmed cases underscore the urgent need for national breast cancer programs. TP and BCH have pioneered community-centered approaches, providing free screenings, awareness education, and patient aid. The collaborative model demonstrates the potential for grassroots action to drive systemic change. Continued expansion of such programs, combined with national policy support, is essential to reduce preventable deaths and improve survival outcomes in Sierra Leone.

100% of BCH services are Free of cost and 100% of Donations are driven towards the Mission (Donor’s bucket of choice).

Website:

https://www.breastcancerhub.org/ and https://thinkingpinkfoundation.org/

winter drive - Cabarrus County Social Services

2nd December 2025: Breast Cancer Hub (BCH), as part of Healthy Cabarrus (Cabarrus Health Alliance), is grateful for the opportunity to support the Winter Drive organized by the Cabarrus County Department of Social Services in service of the underserved community in Cabarrus County. We extend our sincere thanks to Ms. Heather Altman, Ms. Kristen Duryee, and Ms. Natalia Weaver for providing BCH with this meaningful opportunity.

A big shoutout to Rishaan Chatterjee for executing the winter drive with such dedication as a BCH ambassador and gathering an impressively huge amount of winter wear from his neighbors and network. Heartfelt thanks to Ahana Srinath, a committed BCH volunteer, for inspiring her community to contribute and for assisting with the collections.

Warm appreciation to Agastya and Agneya for their contributions to the drive as well.

Although none of the students were able to join us at Cabarrus County Social Services to deliver the donations due to school commitments, the items will support underserved families across Cabarrus County.

A special thanks to Bidesh Chatterjee for giving his time today and helping with logistics and the donation handover. And the photo doesn’t reflect the true volume of winter wear collected, the front area didn’t make it into the frame.

With gratitude,

Dr Lopamudra Das Roy, on behalf of BCH family

100% of BCH services are free of cost, and 100% of donations are driven towards the mission (donors' bucket of choice).

greater church concord

Greater Church Concord, October 19, 2025: BCH - Cancer Awareness, Community Outreach: On behalf of Breast Cancer Hub (BCH), we extend our sincere gratitude to Sharleika Gray for connecting with us, and to Bishop Justin Marshall and the organizing team for providing the opportunity to advocate for cancer awareness within the community.

We extend a huge shout-out to BCH Youth Ambassadors Isha Shabari and Saanvi Verma for their dedicated volunteer service in spreading the message of early detection protocols and sharing BCH’s lifesaving resources on early detection, patient support, and care.

During the outreach, we distributed brochures outlining all of our 100% free grassroots services and contact information, ensuring that anyone encountering a suspicious case can reach out to me directly for treatment guidance and support. The brochures also included QR codes for easy access to:

• Breast Self-Exam Cards for Her and Him, in 27 languages

• Early detection cards for various cancers

• Details on our one-of-a-kind “BCH Know Your Breasts” App, available in 27 languages and for all genders—the first of its kind

• Direct contact info for those seeking guidance or noticing symptoms

To amplify engagement, we shared color-coded wristbands and keyrings:

• Pink for breast cancer in women

• Blue for breast cancer in men

• Purple for all cancers and all genders—symbolizing unity

We also handed out bookmarks featuring ribbon colors of various cancers, promoting awareness, inclusion, and solidarity.

We shared details about our handcrafted Patient Care Packages, lovingly created by BCH’s dedicated volunteer seamstresses. Each set included:

• A heart-shaped pillow with a pocket for hot/cold packs for post-surgery relief

• A Chemo Port Car Seat Belt Pillow for travel comfort

• Soft hats for those experiencing chemo-related scalp sensitivity

• Handmade cards with original, uplifting artwork

These gifts go beyond physical comfort-they embody hope, love, and unwavering support.

Together, we continue to raise awareness, provide support, and most importantly-save lives.

With gratitude,

Dr Lopamudra Das Roy , on behalf of Breast Cancer Hub Family

100% BCH services are FREE and 100% of donations driven toward our Mission (Donor’s bucket of choice)

Website: https://www.breastcancerhub.org/

Concord International Festival, 2025

Concord International Festival, October 11, 2025: BCH - Cancer Awareness, Community Outreach: On behalf of Breast Cancer Hub (BCH), we are extremely thankful to Sandra Torres, Natalie Marles, and the Concord International Festival Organizers for giving BCH the opportunity and supporting our cause.

We extend a huge shout-out to BCH Youth Ambassadors, Adithya Naga, Amoolya Vikas, Mahika Chadalava, and Vivaan Eleti, for their dedicated volunteer service by spreading cancer awareness and sharing BCH’s lifesaving resources on early detection, patient support, and care.

During the outreach, we distributed brochures outlining all of our 100% free grassroots services and contact information, ensuring that anyone encountering a suspicious case can reach out to me directly for treatment guidance and support. The brochures also included QR codes for easy access to:

• Breast Self-Exam Cards for Her and Him, in 27 languages

• Early detection cards for various cancers

• Details on our one-of-a-kind “BCH Know Your Breasts” App, available in 27 languages and for all genders—the first of its kind

• Direct contact info for those seeking guidance or noticing symptoms

To amplify engagement, we shared color-coded wristbands and keyrings:

• Pink for breast cancer in women

• Blue for breast cancer in men

• Purple for all cancers and all genders—symbolizing unity

We also handed out bookmarks featuring ribbon colors of various cancers, promoting awareness, inclusion, and solidarity.

We shared details about our handcrafted Patient Care Packages, lovingly created by BCH’s dedicated volunteer seamstresses. Each set included:

• A heart-shaped pillow with a pocket for hot/cold packs for post-surgery relief

• A Chemo Port Car Seat Belt Pillow for travel comfort

• Soft hats for those experiencing chemo-related scalp sensitivity

• Handmade cards with original, uplifting artwork

These gifts go beyond physical comfort-they embody hope, love, and unwavering support.

Together, we continue to raise awareness, provide support, and most importantly-save lives.

With gratitude,

Dr Lopamudra Das Roy , on behalf of Breast Cancer Hub Family

100% BCH services are FREE and 100% of donations driven toward our Mission (Donor’s bucket of choice)

Website: https://www.breastcancerhub.org/

Festival of India @Charlotte, NC, USA: BCH - Cancer Awareness, Community Outreach, NC, september 20, 2025

Festival of India @Charlotte, September 20, 2025, NC, USA: BCH - Cancer Awareness, Community Outreach, September 20, 2025: On behalf of Breast Cancer Hub (BCH), we are extremely thankful to Dr Jigisha Shah, Niketa Mittal, Sneha Shah, Manisha Kulshrestha, Mini Kartha, and the Festival of India (FOI) organizing team for giving BCH the opportunity and supporting our cause of grassroots sustainable solutions.

We extend a huge shout-out to BCH Youth Ambassadors, Aarav Chopra, Shriya Jaishankar, Gatik Arora, Vivaan Eleti, Rithwik Garnaik, Hrithika Katari and Amoolya Vikas for their dedicated volunteer service by spreading cancer awareness and sharing BCH’s lifesaving resources on early detection, patient support, and care.

During the outreach, we distributed brochures outlining all of our 100% free grassroots services and contact information, ensuring that anyone encountering a suspicious case can reach out to me directly for treatment guidance and support. The brochures also included QR codes for easy access to:

• Breast Self-Exam Cards for Her and Him, in 27 languages

• Early detection cards for various cancers

• Details on our one-of-a-kind “BCH Know Your Breasts” App, available in 27 languages and for all genders—the first of its kind

• Direct contact info for those seeking guidance or noticing symptoms

To amplify engagement, we shared color-coded wristbands and keyrings:

• Pink for breast cancer in women

• Blue for breast cancer in men

• Purple for all cancers and all genders—symbolizing unity

We also handed out bookmarks featuring ribbon colors of various cancers, promoting awareness, inclusion, and solidarity.

We shared details about our handcrafted Patient Care Packages, lovingly created by BCH’s dedicated volunteer seamstresses. Each set included:

• A heart-shaped pillow with a pocket for hot/cold packs for post-surgery relief

• A Chemo Port Car Seat Belt Pillow for travel comfort

• Soft hats for those experiencing chemo-related scalp sensitivity

• Handmade cards with original, uplifting artwork

These gifts go beyond physical comfort-they embody hope, love, and unwavering support.

Together, we continue to raise awareness, provide support, and most importantly-save lives.

With gratitude,

Dr Lopamudra Das Roy , on behalf of Breast Cancer Hub Family

100% BCH services are FREE and 100% of donations driven toward our Mission (Donor’s bucket of choice)

Website: https://www.breastcancerhub.org/

Mahalaya - probasi of charlotte

September 13th, 2025, Charlotte, Mahalaya Cultural Event - Probasi of Charlotte: We would like to express our immense gratitude to Mrs. Keya Roy for her invitation, allowing Breast Cancer Hub (BCH) to advocate for cancer awareness within the community.

We are truly proud of our BCH ambassadors-Moksha Ramidi, Shriya Jaishankar, and Anusha Naidu for spreading cancer awareness and sharing BCH’s lifesaving resources on early detection, patient support, and care. Special thanks to Moksha for being present throughout the event, to both Moksha and Shriya for their extended support, and it was a pleasure to have Anusha with us again.

We would like to express our deepest gratitude to Pranitha Varakantham for steadfast commitment and support throughout and to Reshma Jaishankar for her invaluable help. Our sincere thanks also go out to everyone who visited the BCH booth; we truly enjoyed the engaging conversations and the opportunity to connect

During the outreach, we distributed brochures outlining all of our grassroots services and contact information, ensuring that anyone encountering a suspicious case can reach out to me directly for treatment guidance and support. The brochures also included QR codes for easy access to:

• Breast Self-Exam Cards for Her and Him, in 27 languages

• Early detection cards for various cancers

• Details on our one-of-a-kind “BCH Know Your Breasts” App, available in 27 languages and for all genders—the first of its kind

• Direct contact info for those seeking guidance or noticing symptoms

To amplify engagement, we shared color-coded wristbands and keyrings:

• Pink for breast cancer in women

• Blue for breast cancer in men

• Purple for all cancers and all genders—symbolizing unity

We also handed out bookmarks featuring ribbon colors of various cancers, promoting awareness, inclusion, and solidarity.

We shared details about our handcrafted Patient Care Packages, lovingly created by BCH’s dedicated volunteer seamstresses. Each set included:

• A heart-shaped pillow with a pocket for hot/cold packs for post-surgery relief

• A Chemo Port Car Seat Belt Pillow for travel comfort

• Soft hats for those experiencing chemo-related scalp sensitivity

• Handmade cards with original, uplifting artwork

These gifts go beyond physical comfort-they embody hope, love, and unwavering support.

Together, we continue to raise awareness, provide support, and most importantly-save lives.

With gratitude,

Dr Lopamudra Das Roy , on behalf of Breast Cancer Hub Family

100% BCH services are FREE and 100% of donations driven toward our Mission (Donor’s bucket of choice)

Blood Drive - Childhood cancer awareness month

17 September 2025 (Wednesday): A blood drive organized by the Breast Cancer Hub Wing–Childhood Cancer Hub in support of childhood cancer patients, in observance of September as Childhood Cancer Awareness Month.

We extend our sincere appreciation to Kritika Pathak, Sai Keerthana Beerakayala, Agastya Roy, and Saanvi Verma for volunteering at the blood drive and for their dedication and commitment. We also offer a special note of gratitude to Bidesh Chatterjee for his invaluable logistical support.

Together, we continue to raise awareness, provide support, and most importantly-save lives.

With gratitude,

Dr Lopamudra Das Roy , on behalf of Breast Cancer Hub Family

100% BCH services are FREE and 100% of donations driven toward our Mission (Donor’s bucket of choice)

diwali mela

September 7th, 2025, Charlotte: We are sincerely grateful to Dainna Ramchandani for inviting Breast Cancer Hub (BCH) to the Navratri & Diwali Mela. A big shout-out to Ruthvika Kambam for leading the BCH outreach at the event and flawless execution.

We are truly proud of our BCH ambassadors-Shriya Jaishankar, Saanvi Maaji, Aarav Chopra, and Ruthvika Kambam-for spreading cancer awareness and sharing BCH’s lifesaving resources on early detection, patient support, and care.

Deep appreciation to Ram Kambam and Rekha Dharmala for their unwavering support, and a special thank-you to Reshma Jaishankar for all your help. We are also grateful to everyone who stopped by the BCH booth and engaged with us.

During the outreach, we distributed brochures outlining all of our grassroots services and contact information, ensuring that anyone encountering a suspicious case can reach out to me directly for treatment guidance and support. The brochures also included QR codes for easy access to:

• Breast Self-Exam Cards for Her and Him, in 27 languages

• Early detection cards for various cancers

• Details on our one-of-a-kind “BCH Know Your Breasts” App, available in 27 languages and for all genders—the first of its kind

• Direct contact info for those seeking guidance or noticing symptoms

To amplify engagement, we shared color-coded wristbands and keyrings:

• Pink for breast cancer in women

• Blue for breast cancer in men

• Purple for all cancers and all genders—symbolizing unity

We also handed out bookmarks featuring ribbon colors of various cancers, promoting awareness, inclusion, and solidarity.

We shared details about our handcrafted Patient Care Packages, lovingly created by BCH’s dedicated volunteer seamstresses. Each set included:

• A heart-shaped pillow with a pocket for hot/cold packs for post-surgery relief

• A Chemo Port Car Seat Belt Pillow for travel comfort

• Soft hats for those experiencing chemo-related scalp sensitivity

• Handmade cards with original, uplifting artwork

These gifts go beyond physical comfort-they embody hope, love, and unwavering support.

Together, we continue to raise awareness, provide support, and most importantly-save lives.

With gratitude,

Dr Lopamudra Das Roy , on behalf of Breast Cancer Hub Family

100% BCH services are FREE and 100% of donations driven toward our Mission (Donor’s bucket of choice)

Sharod utsav - parbon and ekush

September 7th, 2025, Charlotte: We extend our deep gratitude to Mrs. Rita Nath and the Parbon and Ekush Organizing Team (primarily from Bangladesh) for hosting the beautiful Sharod Utsav cultural event on September 7, 2025. We were honored to participate and utilize this valuable platform for Cancer Awareness outreach.

A special thank you to Mrs. Promita Bhattacharya for introducing BCH to Mrs. Rita and facilitating our participation. Your support was invaluable! We extend a huge shout-out to BCH Youth Ambassadors, Diya Induru and Anusha Naidu, for their dedicated volunteer service at the event. They were instrumental in promoting the message of Early Detection and Prevention, and in educating the community about BCH's diverse grassroots missions, including our handcrafted Patient Care Packages and vital support group resources.

During the outreach, we distributed brochures with QR codes for easy access to:

• Breast Self-Exam Cards for Her and Him, in 27 languages

• Early detection cards for various cancers

• Details on our one-of-a-kind “BCH Know Your Breasts” App, available in 27 languages and for all genders—the first of its kind

• Direct contact info for those seeking guidance or noticing symptoms

To amplify engagement, we shared color-coded wristbands and keyrings:

• Pink for breast cancer in women

• Blue for breast cancer in men

• Purple for all cancers and all genders—symbolizing unity

We also handed out bookmarks featuring ribbon colors of various cancers, promoting awareness, inclusion, and solidarity.

We shared details about our handcrafted Patient Care Packages, lovingly created by BCH’s dedicated volunteer seamstresses. Each set included:

• A heart-shaped pillow with a pocket for hot/cold packs for post-surgery relief

• A Chemo Port Car Seat Belt Pillow for travel comfort

• Soft hats for those experiencing chemo-related scalp sensitivity

• Handmade cards with original, uplifting artwork

These gifts go beyond physical comfort—they embody hope, love, and unwavering support.

Together, we continue to raise awareness, provide support, and most importantly-save lives.

With gratitude,

Dr Lopamudra Das Roy , on behalf of Breast Cancer Hub Family

100% BCH services are FREE and 100% of donations driven toward our Mission (Donor’s bucket of choice)