A marketing Enthusiast.
B.E(Computer science), MBA (Marketing)
Chicago, IL, USA
Arpita is currently pursuing a degree in Business Analytics from CPCC, Charlotte with Psychology as minor. She had worked in the corporate sector in the field of Database Development (SQL server developer) and Business Intelligence (SSIS, SSRS) in AV Solutions and later as a Marketing Account Manager in Info Edge India Pvt. Ltd (Naukri.com). She also worked in Market research in AC Nielsen for a short time. During her career in Marketing, she had to work with the key accounts of the company and service them in various ways that could increase the revenue of the organization as a whole. She has expertise in Competition Mapping, Digital Marketing, Market Research and Analytics using various market research tools.
She holds an Engineering degree in Computer science from Dayananda Sagar College of Engineering, Bangalore and MBA in Marketing from Alliance University School of Business, Bangalore.
She has a special interest in Psychology, the study of human mind and behavior and is more inclined towards the clinical aspect of it.
She is a mother of a sweet little toddler and likes to play the keyboard during free time.
When I first heard about Breast Cancer Hub, I was driven towards it because I could relate to the vision and mission of the organization, and coming from an interior place in India, I can understand the attitude and perception of the common people towards issues related to “breasts”. I feel it is very important to educate women and men about the complexity of breasts, by making them aware of recent data and research going on in this field. I will be more than happy if I can utilize my education and expertise in creating awareness and making men and women knowledgeable about the causes and prevention of breast cancer. “Prevention and early detection” is critical in any illness.
Region(s): Assam, India and Charlotte, NC